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Kennedy Occasions is a wedding planning & floral design studio based in Nashville, TN. I plan & design weddings so that your life-changing occasion can be nothing short of spectacular - well planned, timelessly designed, & flawlessly executed.

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“How do you do it?”

I get asked that question at least once a week. How is it that I can balance a full-time job AND plan weddings AND design event florals.  How in the world is that possible?  There are days when I feel like that poor polar bear!

First, let me say: I love what I do.  All of it.  By day, I manage a law firm for friends of mine that I’ve known for eons.  It’s a very different environment with very different responsibilities when compared to my former position with the District Attorney’s Office. I left a full day in court, surrounded by criminals to a quiet office with a HUGE iMac. 🙂 I manage day-to-day activities, make appointments, take payments and some office managerial-type stuff for the guys. (This week, I redecorated the bathroom!) It’s my reason to get out of bed, shower and be social.  Introverted by nature, I need this daily interaction with people (and coffee) to get motivated.  I have no doubt that working from home would render my court-appropriate wardrobe useless and encourage a more sloth-like behavioral pattern.

On the flip side, weddings are a true passion.  Flowering weddings has become my honing beacon!  I see flowers or plants or useful containers or interesting construction or beautiful composition and I’m like a bug to the light. I just can’t get enough.  I used to argue that designing, planning and flowering weddings was an outstanding way to balance out the criminal surroundings of my “9 to 5” (really more like 8-2:30ish…state employee ftw.)  That’s not necessarily the case anymore.  I don’t have to work full time outside of wedding world.  I CHOOSE to.  Kennedy Occasions is successful, profitable and self-sustaining after years of hard work and dedication.  I work outside of my creative passion because I like what I do.  I’m a pretty savvy small business owner and am able to transfer some of that knowledge to encourage and promote growth of my new employ.  It’s kind of a win-win for everyone (I hope!  You’ll have to ask the guys, but I think I’m an asset!)

But I digress.  Now that I’ve explained WHY, I wanted to share the HOW.  So, because last weekend was absolutely nuts, but executed without a single glitch, I wanted to share with you a glimpse into a wedding week and weekend!  With 3 meetings, 2 weddings, my sister in from Utah and my mom’s birthday, last week was a challenge!


Last week looked something like this:


6:30 am: up / feed pets / getting ready

8 am – 5 pm: Parkerson | Santel

5 pm: leave for appointment with Allison (Wedding 1)

5:30 pm – 6:30 pm: dinner with Allison (Wedding 1) to confirm final details & floor plan for Saturday and to collect personal décor items

7 pm: back home & pets cared for

7:30 pm – 9:15 pm: organize and clean vessels needed for floral designs

9:15 – 10:30 pm : answer emails/catch up on September details that need attention

10:45ish: bed



6:45 am: up / feed pets / getting ready

8 am – 3pm: Parkerson | Santel

3pm: leave for Country Music Hall of Fame

4pm – 5:30 pm: meet with venue staff at CMHOF for Sept. event

6:30 pm: Chik Fil-A drive thru on the way home

6:45 – 8:45 pm: feed pets. clean buckets and prep all vessels with floral for two weddings Saturday

8:45 pm: shower

9 pm: construct LENGTHY email to CMHOF client regarding venue meeting. In box catch-up.

10:30ish: bed



6:30 am: up / feed pets / getting ready

8am – 5pm: Parkerson | Santel

5:15 pm: home/feed pets/load of laundry in

5:45: flowers dropped off and prep begins

9:30: 75% of flower prep completed. Leave to pick up sister at airport. Walmart trip to pick up more buckets (20 just isn’t enough!). Finish flower prep

Midnight: bed



I took Friday off of “work”.

7:30 am: up / flower fun! 10 centerpieces created for Wedding 2

1 pm: leave for W.O Smith to take load for Wedding 2; oversee floor layout/touch base with assistant (i.e. lifesaver) who is overseeing reception load in / Jena finishing centerpieces for Wedding 1 & 2

4 pm: back home

  • corsages (Wedding 1 & 2 – 10 total)
  • bouts (Wedding 1 & 2 – 24 total)
  • both bridal bouquets
  • bridesmaids’ bouquets for Wedding 1 (7)
  • wrap all creations

8:30 pm : dinner

– bridesmaids’ bouquets for Wedding 2 (7)

Clean up workspace

1:30 am: bed



6:30 am: up/coffee

Altar arrangements for Wedding 1 & 2 / pack all creations

11:30 am: shower

Noon: Meagan arrives to pick up personal flowers for Wedding 2

1 pm: Leave for Vine Street Christian

1:40 pm: set up centerpieces & ceremony arrangement for Wedding 2

3:15: arrive at West End Methodist for Wedding 1 ceremony drop off/set up

4:30 pm: arrive at W.O. Smith for Wedding 2 reception setup and finalize details

6:15 pm: guests arrive

Orchestrate reception for Wedding 1

11 pm: clean up begins

Midnight: clean up concludes / standard “after wedding” Krystal run (don’t judge)

2 am: bed



8:30 am – up and showering

Parents arrive – birthday celebration: lunch, movie, shopping, dinner, etc.

11:30 – bed



4:30 am – take sister to airport

8 am – 3 pm: Parkerson | Santel

Emails/floral proposals/unload decor and pack away/laundry/etc.


SO, as you can see, it’s a LOT of work.  I am constantly making to-do lists and crafting ways to streamline my process.  I spend a lot of time thinking through scheduling and timing and organizing my thoughts.  With a double-header weekend and a full-time job, I couldn’t afford for glitches or problems.  I couldn’t afford to mismanage my time or to fall behind!  But I wouldn’t change it.  I’ve learned from 7 years of this type schedule, that I function better under pressure and deadlines, so this lifestyle fits me to a T.  I love to be busy.  I love to accomplish things and check off my to-do list.  Call me crazy, but this is my lifestyle!





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